We are mjugg

mjugg - where details are given room

mjugg is a brand that highlights the beauty and functionality of Swedish craftsmanship and design. mjugg is about creating products that naturally fit into a home. Each piece is carefully designed and manufactured in Sweden, with a focus on sustainability, quality, and function. From soft textiles to elegant interior details, mjugg is for those who want home decor that feels both personal and timeless.

What makes mjugg unique? It’s the small details and the care that go into every product. We want our designs to be both beautiful and practical. It’s about creating pieces that not only look good but also feel good to use in everyday life – where design and function go hand in hand.

Why the name mjugg? mjugg is an old Swedish word meaning “in secret, quietly, discreetly.” mjugg began as a side project that we worked on in our spare time - quietly and discreetly, alongside everything else in life. That’s why we felt it was a suitable name. We were searching for a word with soft shapes - because we believe that interior design should be soft, warm, and embracing. The word mjugg feels soft when you say it, but above all, with the rounded shapes of its letters, it is also soft to look at.

We hope our products will make you smile in mjugg.
Erika and Martin